In addition to brick/mortar stores and dedicated eCommerce sites, more and more retailers are turning to online marketplaces like Amazon, eBay, Walmart. However, each marketplace presents a unique set of challenges for retailers, and it is often difficult to keep your catalog up to date and process orders within the strict guidelines required by each marketplace. Retail Backbone streamlines that process by creating and/or updating product listings, keeping inventory in sync and automating the capture, fulfillment and status updates for marketplace orders.